Digital Marketing with AI and Automation Course
Master online digital marketing automation with practical AI tools in this comprehensive 8-week program designed for modern marketers.
Course Overview
This comprehensive 8-week program is designed for marketers who want to master AI tools and automation workflows to transform their digital marketing capabilities. Learn practical AI applications, master automation platforms, and develop skills for the AI-driven marketing landscape.
8 Weeks Intensive
Advanced curriculum with AI integration and automation
AI-Powered Marketing
ChatGPT, automation tools, and AI-driven strategies
Guaranteed Interviews
We guarantee interview calls with our partner companies
1-on-1 Coaching
Personal career coaching and mentorship sessions
Detailed Course Modules
Duration: 8 Weeks | Certificate: Skills.do Advanced Applied AI Digital Marketing Certificate
Week 1: Digital Marketing Introduction & Fundamentals
- Intro to Digital Marketing: Scope, Importance, Channels
- How Search Engines Work: Crawling, Indexing, Ranking
- Difference Between Organic SEO vs Paid Advertising
- Digital Marketing Funnel: Awareness to Conversion
- Difference Between AEO (Answer Engine Optimization) & SEO
- The Future of Digital Marketing with AI
- Basics of Keyword Research for Marketing Campaigns
Week 2: Branding, Domain, AI in Marketing
- Branding: Concepts and Online Presence
- Domain Hosting and Buying Explained
- Role of AI in Modern Marketing Foundations
- Social Media Optimization (SMO): Overview & Tools
- Content Creation with AI: Tools and Techniques
- Creating a Content Calendar for Consistent Posting
- Effective Content Marketing Strategies
Week 3: AI Content & Website Development
- AI-generated Content & Copywriting for Meta Ads
- Hands-on Practice of AI Content Tools
- Basics of AI-assisted Website Development
- Core SEO Techniques: On-page, Off-page, Technical SEO
- Keyword Research & Optimization Techniques
- Using AI Tools for SEO Audits
- Practical SEO Workshop: Site Optimization
Week 4: Google Ads & Campaigns
- Introduction to Google Ads Platform
- Creating Effective Ads with AI Assistance
- Campaign Structuring & Bidding Strategies
- Understanding Performance Max and AI-driven Optimization
- Monitoring Campaign Performance and Metrics
Week 5: Google Analytics & Search Console
- Introduction to Google Analytics: Interface and Reports
- Tracking Website Traffic & User Behavior
- Setting Goals and Conversion Tracking
- Introduction to Google Search Console: Site Health & SEO Monitoring
- Leveraging AI for Analytics Interpretation
Week 6–7: Automation Tools & Project Collaboration
- Hands-on Training: Lovable.ai (AI Lead Generation)
- Campaign Personalization: Bolt.AI
- Collaboration & Version Control: GitHub
- Practical Group Project: AI-Powered Marketing Campaign
Week 8: Career Preparation & Capstone
- Interview Preparation Workshops
- Resume Building & Personal Branding
- Final Project Presentation & Industry Feedback
- Career Placement Guidance
Certification
🎓 Learners will be awarded the:
Skills.do Advanced Applied AI Digital Marketing Certificate (8 Weeks)
AI & Automation Tools Included
Content Creation
- ChatGPT (OpenAI)
- Jasper AI
- Canva AI
- Lumen5
- Perplexity AI
- Claude (Anthropic)
- Medium (Content Publishing)
SEO & Analytics
- Surfer SEO
- Google Analytics 4 (GA4) with AI
- Hootsuite Insights
Automation & Lead Generation
- N8N – Workflow Automation
- Lovable.ai – AI Lead Generation
- Bolt.AI – Campaign Optimization
- GitHub – Code Collaboration & Version Control
- Drift
Email & Video
- Mailchimp AI
- Adext AI
- Veo (AI Video Tools)
Certifications
Career Advancement & Guaranteed Support
Guaranteed Interview Calls
We guarantee at least 3 interview calls with our partner companies based on your performance and portfolio quality.
1-on-1 Career Coaching
Personal career coaching sessions to identify growth opportunities, salary negotiation guidance, and long-term career planning.
Advanced Portfolio Development
Build a portfolio showcasing advanced AI-powered campaigns, analytics dashboards, and automation workflows that impress employers.
Industry Network Access
Connect with senior marketing professionals, get referrals to premium roles, and access exclusive job opportunities in our network.
Who Should Take This Course
Marketing Professionals
2+ years of digital marketing experience looking to advance to senior roles with AI skills.
Entrepreneurs
Business owners who want to leverage AI for scaling their marketing efforts efficiently.
Marketing Managers
Team leads and managers who want to implement AI-driven processes and stay ahead of industry trends.
Career Changers
Professionals from other fields with strong analytical skills ready to transition to advanced digital marketing roles.
Frequently Asked Questions About Online Digital Marketing Automation
Get answers to common questions about our online digital marketing automation course and how it can advance your career.
What is online digital marketing automation and why is it important?
Online digital marketing automation refers to the use of software and AI technologies to automate repetitive marketing tasks, streamline workflows, and deliver personalized customer experiences at scale. It's important because it allows marketers to increase efficiency, improve targeting precision, enhance customer engagement, and generate higher ROI from marketing campaigns. In today's competitive digital landscape, businesses that leverage online digital marketing automation gain significant advantages in terms of speed, scalability, and performance optimization.
What AI tools will I learn to use in the online digital marketing automation course?
Our online digital marketing automation course covers a comprehensive range of AI tools categorized by function:
- Content Creation: ChatGPT, Jasper AI, Canva AI, Lumen5, Perplexity AI, and Claude
- SEO & Analytics: Surfer SEO, Google Analytics 4 with AI integration, and Hootsuite Insights
- Automation & Lead Generation: N8N workflow automation, Lovable.ai for AI-powered lead generation, Bolt.AI for campaign optimization, and Drift
- Email & Video Marketing: Mailchimp AI, Adext AI, and Veo AI video tools
You'll gain hands-on experience with these tools through practical exercises and real-world projects.
Do I need prior experience in digital marketing to enroll in this online digital marketing automation course?
While our online digital marketing automation course is designed for professionals with some marketing experience (ideally 2+ years), we welcome motivated career changers with strong analytical skills. The course begins with a refresher on digital marketing fundamentals before diving into advanced AI and automation concepts. If you're completely new to digital marketing, we recommend starting with our Digital Marketing Fundamentals course before progressing to this advanced program. What's most important is your willingness to learn and apply new technologies to marketing challenges.
How will online digital marketing automation skills impact my career prospects?
Mastering online digital marketing automation significantly enhances your career prospects in several ways:
- Increased Demand: There's a growing skills gap in the market for professionals who understand both marketing strategy and automation technology
- Higher Compensation: Specialists in online digital marketing automation command 20-30% higher salaries than traditional digital marketers
- Career Advancement: These skills position you for leadership roles as marketing technology continues to evolve
- Entrepreneurial Opportunities: Many graduates leverage their expertise to offer specialized consulting services or launch marketing technology startups
Our course includes career coaching and guaranteed interview opportunities to help you capitalize on these advantages.
What makes Skills.do's online digital marketing automation course different from other programs?
Our online digital marketing automation course stands out through:
- Practical Application: 70% of course time is dedicated to hands-on projects using real AI and automation tools
- Industry-Aligned Curriculum: Content is developed in partnership with marketing leaders from top companies
- Career Guarantees: We provide guaranteed interview calls with partner companies
- Personalized Mentorship: Each student receives 1-on-1 coaching from industry experts
- Community Access: Lifetime access to our alumni network of marketing professionals
- Continuous Updates: Course materials are refreshed quarterly to reflect the latest online digital marketing automation trends and tools
These differentiators ensure you receive the most current, practical, and career-focused training available.
Ready to Master Online Digital Marketing Automation?
Join the next generation of marketers who leverage AI and automation for superior results and career growth.